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A jay chou music video.. give some comment… enjoy…

A large proportion of people around the world are in gainful employment, either working for a third party or running a business themselves.  If you are one of those people, you probably already know how difficult it can be to make money, and keep you and your family off the breadline. Regrettably, most jobs require hard work and long hours.  You may find that your current job is taking crucial things away from your life, most importantly your time, which impinges on your ability to do anything else. Instead of learning to put up with this sad state of affairs, why not try and do something about it? The best solution is probably to try and find alternative ways to make money.

When it comes to making money, there are many people who run to the Internet as their first port of call.  Being online offers you access to literally millions of business opportunities. Many of these opportunities guarantee you limitless earnings with little or no work. While many of these business opportunities can be assumed to be scams, there are some that are genuine.  Acquiring the rights to private label rights (PLR) products is certainly one legitimate business model that is worthy of further investigation. After you have acquired the resell rights to a product, you will then be able to sell the product, and keep the profit for yourself.

One of the many reasons why obtaining the resell rights and then selling a PLR product is such a good idea is simply because you do not have to create the product in the first place, which is an awful lot of work. For example, if you buy the resell rights to an e-book or a software program, or even use free plr articles, which are readily available, you will not have to create the product itself. This is perfect because the creation of these products not only takes time, but special flair or skill. Private label resell rights allow you to pass over the hard work and focus on selling the product, and ultimately making money for yourself and your family.

Many people ask themselves why the original writer or developer can’t sell their own work to make money.  The truth is that they could if they wanted to; nevertheless, most choose not to.  Most developers or authors make most of their money when the new product is created initially, and they sell it off for PLR businesses to. This means that many like to concentrate exclusively on their development tasks.

As you can see, there are a number of advantages to acquiring the resell rights to a private label product, such as an e-book, mass compilation of articles, or a software program.  Not only can you make money, but you can also decide how much or how little time you want to work. You can use PLR management or article management tools to help you in the process as well. If you obtain a large number of free PLR articles for example, having a database to manage them will take a lot of the work out of the process.

PLR Article Manager Professional is the perfect answer to the management of free plr articles. Import, control, deploy, all in one interface.

Are you planning to start your own internet business? If yes, then this might be the most important article you will ever read.

In this article I will show you how you can create your own product instantly, sell them for high profits and make instant autopilot income for lifetime.

What if you discovered a system where you can create or get killer products without having to put in tons of research and efforts to create your own? And what if you can call that product your own, put your name in the product as if you have personally created it?
What if you can sell multiple copies of the product and keep hundred percent profits? And what if I showed you how to do all this with just one time small investment?

You can do this with the help of PLR products. PLR simply means private label rights. With PLR products you have complete rights to the product.                                            For more details go to: www.create-video-product.com You can call these products your own, you can edit them the way you wish, you can put your name in the product as if you have personally created it, you can repackage the product or even sell resell rights to the product.

In short you have complete rights to the product. For example, you want to start a website designing business but you don’t have any products to sell. What you can do is search for PLR website design products on the search engines, and grabs some quality PLR right products and start selling them for hefty profits.

The most important secret is to sell digital products. The benefit of selling digital products is that you grab rights to such products only one time and you can sell unlimited copies of these products for lifetime.                                                                                      For help visit: www.product-creation-innovation.com you only have to make a one-time investment of grabbing the PLR rights. Once you have grabbed rights to the digital products you can just forward the download link of the product to your customer who purchases your product.

Your product manufacturing cost is zero.
Another trick that you can use is to grab four to five PLR products and jumble them into one huge package.

For example, if you are into website design business you can jumble up website design software, e-book, video and also your own website design service. Packaging all this into one jumbo website design package will help you to charge a lot more from a customer and put up an ultimate website design training package.
Whatever you do make sure you get started today and start creating your own products. I wish you all the very best and success in life and business.

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Blogs.

As an Internet strategist – my life daily is consumed with social media feeds, blog alerts, feedburner stats, google alert updates, monitoring, strategizing, execution – all of these overused terms and time consuming tactics certainly take a toll on you.

But one thing I do often, as I do for all my clients, is research – taking notice of the growing digital space around me – thinking of ideas to implement innovative strategies among the community and with my clients.

One of those key strategies that are a must in today’s Internet spectrum is a blog.  A blog is key in driving not only traffic, but interest to your brand, product, or company.  Blogs help you appear authoritative in your industry – allowing you to give views on the latest events in your trade, offer reviews, insights, and so on.

This expands into relationship building tools, as you are able to speak more freely and in a more informal and personable style, as compared to how you direct the voice on your main website.  Through the blog channel, they are more likely to trust you, and then all the more likely to visit your main website and then click your links and possibly purchase your product.

It also offers insight for your customers, and allows them to leave comments and ’speak’ to you on a key level. In addition, blogs are extremely search engine friendly – through thousands of possible keywords and fresh, updated content on a regular basis – blogs are simply great facets to have on your website today.  Your simply misguided if you think otherwise.

*Read More for a detailed blog breakdown of the popular clothing line Free People.

Now, another aspect of blogs I enjoy are creating them, not only content strategy, but programming and designing them on a unique level.  One aspect of ‘branding’ a blog is considering the number of possibilities you have when actually build the blog.

How do you want to approach a design?
Are you a creative or less scalable brand?
Do you have the ‘assets’ to build a ‘creative’ blog?
Do you have a content strategy built before you blog?
Do you know how to ‘market’ your blog on a daily basis?

These are all important questions you MUST think about before diving into the blog space – thinking you know what to do, when you might need a refresher.

And always remember that blogs vary, depending if you are in the business-to-consumer or business-to-business parallel – but your Plan of Action (POA) should always remain the same.

Case Study.

Free People. A blog that does it Right.

Free People is a ’boutique’ style of women’s and young girl’s clothing – offered both online and in brick and mortar stores around the world.  It is a sister-brand to another well-known bohemian-type clothing, accessories and furniture store – Anthropologie.

Now, the Free People store design is a very creative, bohemian look that stylizes the brand well, and does many good things as far as marketing the brand on the main website – but their blog page does an even better job in terms of look, strategy and content.

First, when you come upon the page – you have a nice flash banner on the top portion of the blog that draws instant attention.  It’s 3-D style and moving parts, keeps the user engaged enough to move the mouse over the falling curtain rod and press it – which then drags the screen over, as if you were in puppet show – making note of their blog’s name “Caravan of Curiosities” – to keep the user engaged enough to follow through the blog to discover its true meaning.

Another side point here – naming your blog something different and marketing that along side your main brand is a nice change of pace on occasion.  But it won’t work for everyone – so carefully think about that before you go off and name your blog something completely different.  The nice touch here is that ‘Caravan of Curiosities’ still has an engaging tone to it, and how they display it in the blog is effective as well.

Working your way down the page – you recognize the 3-D style curtain outline the navigation header, which is simple – and elegant. And then just three blog pages dress the navigation header:

Blog: links to the blog homepage
Videos: links to a custom video channel page in the blog
Shop FP: links back to the main website

And from a design aspect – you have to appreciate the look with drawn curtains going down the sides of the pages – very instinctual and effective.

Now, the opening page here is the blog homepage – which after the navigation has your standard blog format and layout with a search box, archives, categories, and a blog roll entitled ‘favorites’.  They also added a store locator and 6 products that are simple photos and text that link back to the main store. The column layout is a three-column layout morphed into two columns, and in that side right column they squeeze in the blog widgets.  All of this is complimented by a great ‘notebook’ style background.  As complex and rich as this design is overall – remember, it is their content that gets the job done…not the design.  Even though I truly applaud them on such a layout – very engaging for a user to traverse through.

Finally, at the bottom of the page — a nice connection with the footer, in relation to the header — similar to how you tie any story together — you must connect the beginning with the end of a story…as you do a website — design and content including.

Content of Free People.

Now, with any website, content is king, always will be king, and on the Free People blog – it is King.  Content on blogs are crucial for search engines because you can create thousands of keywords, all of it search engine friendly, and all the content you create is new and updated – so search engines will love you for it.

Free People does a fantastic job with approaching the all around marketing term – “On Target, Off Topic”. Free People have a target audience, girls, young women ages tween to 45; easily, and for the more trendy women who may breach beyond that age – even an older woman can wear their clothing.  With that target audience in thought – as a marketer – go ‘off topic’ for a bit, and consider talking about content that is not directly related to you, but still, in a way, is connected.

Free People’s breaks up its blog into 26 different categories; topics such as art, books, decor, crafts, food, home office, magazines, polls, music, and so on.  At the same time, they intermix direct categories related to some of their external social media tools, such as their flickr, myspace, facebook, and download pages.

The point is, their content is intellectually placed, and interesting…which is even more important!  They do occasionally drop in content that will push a new outfit, piece of clothing and so on…but not as often as you think.  And they are blogging everyday – with NEW content, and using this to their advantage.

Video.

Another aspect of their content they included was a blog page devoted exclusively to video.  This custom designed video player they added features behind the scene videos of their monthly catalog shoots, as well as a video featuring their 2007 holiday party.  These simple videos are barely 1:30 minutes long, edited with appropriate music, mostly indie stuff, and cut to look a bit grainy and eclectic, as their brand appropriately exhibits now.

This simple idea of placing video on the blog is a great marketing tool.  First, the video takes an editor, all of about an hour to edit and post.  From there…he can take this video – submit it to any external video channels, i.e. YouTube, Viddler, and so on.  They can then upload them to their Facebook, MySpace, and Flickr pages – only enhancing their exposure – through something as simple as video.

For those who don’t know what this is or means; essentially this creates secondary brand exposure that allows you to initially reach out to possible consumers who might not have seen your brand before, allowing them to now find you.  It also allows you to create ‘backlinks’ to your website – this all counts in that SEO puzzle so many clients and people I speak to are always trying to solve.

Final.

Here is the point about all this – what this blog does right is pretty much EVERYTHING. What they do wrong, next to NOTHING, nearly.  And let’s be clear on this, they have people who are supposed to be blogging and acting as community managers to maintain this blog, and update their external social networking profiles, and so on.  This all takes time, and we all know what time ends up being — $$$.  But, the effect of what they have created has allowed them to ‘connect’ with their consumers, and harness new customers, and so on.  Their blog has been around since November 2006, and has amassed a huge amount of traffic daily to the blog.  Agreed – they are a major brand and can spark that type of traffic, but honestly, the simplicity behind their blog strategy only enhances those numbers.

Any company or brand that is thinking of starting a blog strategy need to follow a similar model in structuring their content and direction when beginning or ‘changing up’ a blog for your brand or product.

If you need help in developing a blog strategy for your business, feel free to contact me @ anytime. nicholas.cifuentes@gmail.com

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